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Profit Fundamentals

Introduction

Welcome to the StoreHero Academy (1:43)

Understanding the Problem

E-Commerce Today (4:55)
About StoreHero (3:33)
The Problem with ROAS (4:52)
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What is Contribution Margin

Contribution Margin (1:48)
Examples (1:53)
Scaling with Contribution Margin (4:03)
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Finding Your True Profit Margin

Find Your Profit Per Order (5:38)
Find Your True New Customer Acquisition Cost (2:35)
New Customer Contribution Margin (2:19)
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Balancing Growth & Profit

The 3 Paths to Profitability (3:26)
Setting Your North Star Goal (2:34)
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Conclusion

Recap of Key Learnings (2:27)

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